From functional skincare to a movement with purpose.
Publicis Groupe
Brand Purpose
Nivea
Revealing the Hidden Value of Scent.
IOI Agency
Value Creation
2026
The Invisible Asset.
Giving An Industry A Future Again.
Philip Morris International
Business Transformation
2018
A Future Worth Believing In.
Question Everything. Become A Student of Change.
Qatar Foundation
Brand Purpose
2022
Students Of Change.
Helping an ambitious idea become an investable global brand strategy.
Venture Positioning
2024
A Positioning Only India Could Own.
Giving Arabic A Global Voice On A Global Stage.
Ted in Arabic and Qatar Foundation
Cultural Inclusion
2022
Our Ideas. Our Voice.
Tea-time re-invented
Nestle
Behaviour Change
2019
T-Time.
Lead The Future From The Middle
In2action/ United-Notions
Leadership Engagement
2026
Between Us.
Experience the Difference
NRMA Insurance
Participation
2012
My Car Is Your Car.
